- What are Registration-based Campaigns?
- These types of campaigns allow Members the chance to opt-in to specific promotions. This approach help us dynamically target our audience with global marketing initiatives; keeping Members engaged and inspired to book stays.
- Are these types of campaigns successful?
- Yes! In 2025 we ran a few 'tester' campaigns to see how these types of campaigns perform compared to our other ad-hoc promotions. For example; while a single rate-code-based campaign might only apply to a few participating hotels & a singular rate code; the registration-based campaigns apply to ALL I Prefer participating properties & ALL qualifying rate codes. This approach greatly increases the booking availability for our Members, presenting them with thousands of options on where they can stay and what they can book.
- How does I Prefer support these types of campaigns?
- The global I Prefer team markets these campaigns directly to our entire Member database. We promote these offers on our websites, via social media, utilize Meta Ads, & tackle an aggressive email promotional strategy. This email strategy dynamically targets Members, based on if they have opted-in to the campaign or not; inspiring the Member to opt-in if they have not already, and encouraging them to book a stay at any of our 650+ participating hotels.
- My Hotel participated in the 2025 'Radiant Stays & Double Points' campaign. How do I know if this campaign was worth our participation?
- This campaign drove over USD$307 Million in revenue to our hotels. This is a massive increase in revenue compared to our ad-hoc campaigns. Our data also shows that the hotels who participated in their own local marketing initiatives, drove many more bookings for this campaign, than those hotels who did not promote this locally.
- How can my hotel get more involved in promoting these types of offers in our own channels (email, social, web, etc.)?
- Typically, for these larger promotions, I Prefer will provide some assets and boilerplate copy to assist you in getting started with your campaign marketing. We recommend you review the I Prefer Marketing Toolkit, to learn all about the best practices in promoting I Prefer locally, PLUS you can find examples from how your partner hotels promoted these types of campaigns.
- When is the next Registration-based Campaign?
- The next campaign will take place in February-April 2026. We are still ironing out the exact details of the offer, but as soon as this is finalized, we will share out campaign details and assets for your insight and use. Stay Tuned!
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