|
2008 EMEA Regional Meeting
16 – 18 April 2008
Wednesday - 16 April
Business Attire
|
7:00 pm
Sans Souci |
Welcome Cocktail Reception
Host: Bob Van Ness, Executive Managing Director, Global
Introduction of the Preferred Hotel Group Team
Welcome - François Mary, General Manager, Dream Castle Hotel
|
Thursday - 17 April
Business Attire |
| 7:30 - 9:00 a.m. |
Breakfast at leisure |
| 9:00 – 9:30 a.m. |
General Session, Host: Peter
Haigh
Welcome & Preferred Hotel Group Update
John Ueberroth, Chairman and CEO
|
| 9:30 – 10:15 a.m. |
Playing Offense and Defense in the Current Economy
Ananya Narayan, Senior Vice President Global Strategy
|
| 10:15 – 10:45 a.m. |
Break
|
| 10:45 – 11:30 a.m. |
The Disneyland Paris Story: A Quest for Experiential Marketing
and Cultural Adaptation
François Banon, Vice President European Communication, Disneyland
Resort Paris and Frederik Pénot, Director Distribution & Sales
Support, Disneyland Resort Paris
|
| 11:30 – 12:30 p.m. |
Marketing & Public Relations
Results and opportunities of our Marketing Programs, Partners and
Public Relations
Chris Fradin, Director, Marketing EMEA
Sarah Clark, Vice President, Communications
Sally Heatherington, Lucre Communications, UK
|
12:45 – 2:00 p.m.
|
Luncheon
|
| 2:00 – 3:00 p.m. |
Strategic Roundtable Session Workshop
20-minute interactive discussions with PHG global staff on sales,
marketing, and revenue management. Refer to your personal schedule
for appointment confirmations.
|
| 3:00 – 3:30 p.m. |
Break
|
| 3:30 – 5:30 p.m. |
Strategic Roundtable Session Workshop (Continued)
|
| 6:30 p.m. |
Dinner (Depart from front lobby)
|
Friday
- 18 April
Business Attire |
| 7:00 - 8:30 a.m. |
Breakfast at leisure |
| 8:30 a.m. |
General Session, Hostess: Sandy
Masson, Executive Director, EMEA
Results, Opportunities,
Innovation
2008 PHG Global Initiatives
Unveiling of New Brand Websites
Global strategies and initiatives for sustained growth for the future
Michelle Woodley, Senior VP, Marketing & Distribution
|
| 10:00 – 10:30 a.m. |
Break |
| 10:30 – 11:30 a.m. |
Travel Industry Panel
Moderator: Bob Van Ness, Executive Managing Director, Global
A lively panel discussion with PHG partner companies responsible
for millions in revenues each year.
Scheduled Participants:
Bernard Eggen, Director of Procurement Europe,
HOGG ROBINSON GROUP
Michael Edwards, General Manager, Altour
Jason Harris, Senior Director – Hotel Relations, BCD Travel
Eric Meierhans, Distribution Director EMEA,
American Express Travel
|
| 11:30 – 12:15 p.m. |
Concurrent Breakout Sessions #1
Website Health Check – Learn the five critical
aspects of your website that impact your revenues.
Guerilla Marketing – Tactics for Short Term Impact – From
American Express to Flying Blue - see how to utilize PHG
partner channels and resources to fill short-term soft spots and
gain customer share
Total Branded Connectivity – The feature-rich
booking engine and central inventory control solution that deliver
incremental revenue
|
| 12:15 – 1:15 p.m. |
Lunch |
| 1:30 – 2:15 p.m. |
Concurrent Breakout Sessions #1 (Repeat) |
| 2:15 – 3:00 p.m. |
Concurrent Breakout Sessions #2
Reporting at Your Fingertips – Utilizing Performance
Tracker and other PHG online tools in your daily business decisions
Group Sales Initiatives – Impactful steps to more
efficient group sales using innovative technologies and proven strategies
Maximizing Corporate Sales – Understanding the
changing
global corporate market and maximizing the RFP process
|
| 3:00 - 3:10 p.m. |
Break |
| 3:15 – 3:55 p.m. |
Concurrent Breakout Sessions #2 (Repeat) |
|
