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I Prefer Member Rates



I Prefer Hotel Rewards is pleased to offer hotels the opportunity to create and promote I Prefer Member Rates. Details concerning the program requirements are listed below. 

Questions? View our Frequently Asked Questions or contact your Regional Director for more information.

What are I Prefer Member Rates?
I Prefer Member Rates are discounted rates exclusively available to loyalty program members. Large chains are utilizing loyalty member rates as a strategy to drive direct bookings and diminish over-saturation of OTA bookings on property.

Learn how to promote I Prefer Member Rates on your website, emails, and social media outlets here.

Benefits of implementing I Prefer Member Rates:

  1. Motivates consumers to book directly with the property vs. through an OTA or outside party
  2. Gives a higher chance of the member booking again at full price
  3. Saves a margin of 10%+ (includes 3% discount) on incoming bookings from third parties
  4. Gather data and insights on guests to expand your marketing database

Ready to implement an I Prefer Member Rate? Contact the I Prefer Team at We will be happy to assist you with completing the following steps to participate:

Rate Loading Process:

  • As of January 17, 2017, the Preferred Hotels & Resorts database department will load the I Prefer Member Only Rate – rate code MKTIPM. The rate will be loaded
    • as derived from best available rate at 3% off (hotels may apply a deeper discount at any time)
    • for all room types that are attached to the hotel’s best available  
    • in the Booking Engine, Mobile, and Voice Channels
    • with initial availability equivalent to the hotel’s best available rate.  The hotel can control rate, availability and inventory at any time through the CRS once notified the rate is active. 
  • The Hotel’s Reservation and Revenue Management contacts will be notified upon completion of rate loading.

Activate the I Prefer Opt-in Checkbox on your booking engine:

  • This enrollment confirmation box is located on the booking confirmation page. The Preferred Hotels & Resorts Guest Connect Team will set this up for you, and notify you upon activation.
  • Please note that guests who book the Member Rate and/or check the checkbox on the booking engine will receive an I Prefer account activation email upon enrollment. The account must receive active consent for guests to receive continued membership and marketing communications. 
  • The following content for the enrollment module is mandatory:

□ YES, I’d like to join I Prefer Hotel Rewards FOR FREE and get instant benefits with every stay at I Prefer-Participating Hotels:

    • Room upgrade*, priority early check-in*, late check-out*, and free Internet (*Based on availability at check-in)
    • Earn points for Reward Certificates
    • Exclusive Member Rates

By checking this box, you agree to the I Prefer Program privacy policy ( and terms and conditions (