I PREFER MEMBER RATES AND OPT-IN CHECKBOX
I Prefer Hotel Rewards is pleased to offer hotels the opportunity to create and promote I Prefer Member Rates. Details concerning the program requirements are listed below.
Questions? View our Frequently Asked Questions or contact your Regional Director for more information.
What are I Prefer Member Rates?
I Prefer Member Rates are discounted rates exclusively available to loyalty program members. Large chains are utilizing loyalty member rates as a strategy to drive direct bookings and diminish over-saturation of OTA bookings on property.
Learn how to promote I Prefer Member Rates on your website, emails, and social media outlets here.
Benefits of implementing I Prefer Member Rates:
- Motivates consumers to book directly with the property vs. through an OTA or outside party
- Gives a higher chance of the member booking again at full price
- Saves a margin of 10%+ (includes 3% discount) on incoming bookings from third parties
- Gather data and insights on guests to expand your marketing database
Ready to implement an I Prefer Member Rate? Contact the I Prefer Team at IPreferUpdate@preferredhotels.com. We will be happy to assist you with completing the following steps to participate:
Rate Loading Process:
- As of January 17, 2017, the Preferred Hotels & Resorts database department will load the I Prefer Member Only Rate – rate code MKTIPM. The rate will be loaded
- as derived from best available rate at 3% off (hotels may apply a deeper discount at any time)
- for all room types that are attached to the hotel’s best available
- in the Booking Engine, Mobile, and Voice Channels
- with initial availability equivalent to the hotel’s best available rate. The hotel can control rate, availability and inventory at any time through the CRS once notified the rate is active.
- The Hotel’s Reservation and Revenue Management contacts will be notified upon completion of rate loading.
Activate the I Prefer Opt-in Checkbox on your booking engine:
- This enrollment confirmation box is located on the booking confirmation page. The Preferred Hotels & Resorts Guest Connect Team will set this up for you, and notify you upon activation.
- Please note that guests who book the Member Rate and/or check the checkbox on the booking engine will receive an I Prefer account activation email upon enrollment. The account must receive active consent for guests to receive continued membership and marketing communications.
- The following content for the enrollment module is mandatory:
□ YES, I’d like to join I Prefer Hotel Rewards FOR FREE and get instant benefits with every stay at I Prefer-Participating Hotels:
- Room upgrade*, priority early check-in*, late check-out*, and free Internet (*Based on availability at check-in)
- Earn points for Reward Certificates
- Exclusive Member Rates