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Experience programs

Preferred Family

Vacations should be about relaxing with those your care about most. Preferred Family understands this and ensures that you and your family have the special amenities and fun activities required to delight travelers of all ages and offers ease of planning. Go ahead, explore the world with Preferred Family knowing the following services are at your fingertips:

  • Family friendly amenities such as cribs, babysitting services, etc.
  • Family fun activities
  • Kids club and/or entertainment
  • Children’s dining options
  • Connecting rooms/suites
  • Special family packages available at select properties

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Preferred Golf
Preferred Golf is a seal of quality for top-tier golf resorts, offering players at every level the opportunity to walk in the footsteps of golf legends. Experience the feel of a major championship, play surrounded by stunning natural beauty, and meet the challenge of award-winning course architecture. Golf like a champion with access to over 70 of the world’s finest golf resorts.

  • Host resort or site for PGA, LPGA, and Senior PGA events
  • Top 50 ranking within golf publications and websites
  • World-class course designers
  • Impressive accolades and exceptional amenities
  • Golf packages bookable at participating properties and through American Express®

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Preferred Pride
The hotels and resorts in the Preferred Pride collection understand the needs of the LGBT traveler. Discover anticipatory service, a range of incredible travel experiences, luxurious amenities, and warm hospitality at more than 100 locations worldwide where all are welcome. Each hotel delivers a special amenity and double iPrefer points.

To be eligible, hotels must be either TAG Approved® (Community Marketing’s Travel Advocacy Group) or belong to IGLTA® (International Gay & Lesbian Travel Association). Both organizations are universally recognized to set the standards for LGBT travel. Hotels that participate in Preferred Pride offer special rates and amenities to LGBT travelers and staff is offered diversity training on best practices in serving the LGBT community from check-in to check-out.

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Mountain & Ski Resorts
Mountain resorts offer miles of mountain passes, crystal-clear rivers and lakes, spectacular scenery, and an unlimited list of outdoor activities allowing guests to experience the mountains in every season. Our slope-side ski properties recognize your love for skiing with steep mountains, endless tree skiing, deep snow packs, and all the amenities required for a world-class ski vacation. 

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Spa & Wellness Retreats
A spa vacation can truly transform you, invigorate and recharge the spirit, leaving you feeling rejuvenated, relaxed, and restored. The destination spas draw inspiration from their environment, incorporating local products, materials, and techniques into their cuisine and signature fitness and spa treatments, while the sumptuous spas of our city retreats offer a tranquil escape in a lively setting.

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Weddings & Celebrations
Celebrations like weddings, baby showers, and engagement parties mark new beginnings, while events such as anniversaries, birthdays, and family reunions allow us to commemorate the lifetime of memories leading up to the celebration. Honor the momentous occasions in your life with the unmatched elegance found in each of the unique, world-recognized Preferred Hotels & Resorts destinations. Each of these hotels and resorts sets the stage beautifully for a perfect celebration.

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Preferred Hotels & Resorts’ ensemble of boutique properties offers one-of-a-kind experiences, exceptional service, and upscale amenities in intimate settings. This select group offers sophisticated variety to guests, whether it is found on a private island, atop a mountain’s apex, within the bustling city, or far from the city’s action. These hotels are not just located well; they reflect their environment and allow adventure to occur within the properties’ boundaries. Each boutique property has been hand selected and features 100 guestrooms or fewer.

Art & Culture
Gaze at Mona Lisa’s smile in Paris, or explore Machu Picchu’s mystical steps in Peru. Beyond simply traveling in superb luxury, guests visiting a Preferred Hotels & Resorts property that specializes in arts and culture experience a world of wonder. Whether the hotel is home to its own art collection, is a renowned UNESCO World Heritage Site, or is within steps of an iconic landmark, it offers travelers an experience that will live on long after the trip is over.

With the sound of crashing waves, the smell of salt air, and the feel of sand between your toes, beach getaways are among most travelers’ favorite ways to spend free time. These hotels and resorts put guests within steps of the sand, where days are spent soaking in the sun or visiting waterfront attractions and at night, you are lulled to sleep to the soothing sound of the water’s ebb and flow. These properties are on the ocean, but also close to restaurants, shopping, and activities found on and off the water.


Food & Wine
The warmth of the hospitality and the quality of the cuisine are in perfect harmony at Preferred Hotels & Resorts grouping of hotels that excel at providing epicurean experiences. Cultivate and refine your tastes as you travel the globe creating culinary magic with celebrated chefs or tasting a vintner’s best. Enjoy each region as they showcase their true treasures of local cuisine and culinary traditions.

Island Escapes
Traveling to an island getaway allows us to feel removed from the mainland and in the middle of another culture. Surrounded by the tranquility and restorative powers of water, island destinations offer travelers a chance to explore far-flung corners of the world like Fiji or the Maldives, or explore islands closer to home off the coast of Greece or within the Hawaiian Islands.


The ultimate escapade for thrill-seekers, adventure trips run the gamut from zip lining through the Costa Rican forests full of howler monkeys, river pools, and waterfalls, to African safaris where visitors can spot elephants, tigers, and gazelles. For travelers who like to get their adrenaline pumping, choosing a destination that specializes in high-intensity trips is a welcome and thrilling walk on the adventurous side.