PreferredNet

We aim to drive incremental business to member hotels via our strategic partner relationships. Their loyal customers can redeem their points for stays at Preferred Hotels & Resorts thus providing substantial room reservations, significant marketing reach and new qualified I Prefer members.

Below you will find further program and operational information about our partner rewards programs.

Choice Privileges® Rewards Program (Rate Code: CHOICE)Choice has over 74M+ members worldwide – all who are searching for ways to redeem their points. Preferred Hotels & Resorts is positioned as a luxury redemption partner for the program. 

The benefits of this partnership include:

• It’s fully incremental – it can only be booked by individuals with enough Choice points to do so.
• There are no transaction fees to the hotel or participation fees. 
• It is fully revenue managed – it can be opened/closed/restricted as needed
• The rate is dynamic and set at only 15% off BAR – hotels are reimbursed at 85% of the BAR rate
• The rate is opaque.  This is not available at cash rates, so there is no perception of any discount to the guest.
• An online interface has been created so that customers can book with Choice points on the Preferred website. This makes the booking easy and seamless for the customer. 
• The partnership will provide large scale visibility for our hotels to a new qualified customer and will drive new I Prefer enrolments. 

We have put together a program overview and FAQ to provide you with all the information you need to know.  

All hotels currently participating in the program can be found here. 

If your hotel would like to participate in the program please contact your Preferred Hotels Regional Director or contact partners@preferredhotels.com.