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Program Overview


Preferred Hotels & Resorts and the Ueberroth family are strongly committed to supporting the corporate social responsibility initiatives of internal associates and member hotels, which individually create positive impacts within their respective communities. 

GIFTTS:  Great Initiatives for Today's (Tomorrow's) Society was created to inspire members of the hospitality industry to foster a commitment to their local communities within the following areas, in hopes that a global environment will be encouraged based on the tenets of tolerance, generosity, and awareness:

  • Philanthropy -- personal giving and active participation in areas that reflect their passions and concerns
  • Community -- making a local difference and providing assistance to those in need by supporting local charitable organizations
  • Sustainability -- being a responsible guardian of the environment by continually using resources responsibly, eliminating waste, minimizing the carbon footprint and embracing sustainable practices that create a positive impact within their communities
  • Education -- supporting and developing educational opportunities for those in need

GIFTTS works to recognize member hotels in two distinct ways through Certificates of Excellence and the Pineapple Awards. The Certificates of Excellence recognize each member hotel for their activism within each category. The Pineapple Awards are bestowed upon member hotels that excel in one of the four aforementioned categories, with an Overall Pineapple Award Leader who participates strongly in all four initiatives. For more information on award criteria, click here

Through GIFTTS, Preferred Hotels & Resorts has partnered with the distinguished nonprofit organizations, Love146, ECPAT, Wine to Water, American Red Cross, and Clean The World.