Preferred Pineapple Week
June 27 -July 3, 2025
Our team is excited to bring back Preferred Pineapple Week with a week-long celebration starting on International Pineapple Day, Friday, June 27 and culminating Thursday, July 3.
This year's theme is Destination Innovation. As with previous years, the intent behind this year’s campaign is to provide a turnkey way for us to highlight independent member hotels around the world on our brand social channels, re-engage consumers with some of the incredible stories from across our portfolio, and celebrate travel through the symbolism of our brand’s pineapple logo – the universal icon of hospitality.
Preferred Pineapple Week 2025: Destination Innovation launches with a focus on hotel innovation, key insights from the newly released Luxury Travel Report, and the evolving guest experience. Hotels, members, and travel professionals are encouraged to participate by sharing innovations across social media and traditional channels to amplify global reach.
Imagination is the mother of innovation—unlocking deeper connections, anticipating traveler needs, and enabling truly personalized experiences. From ancient wellness traditions fused with modern science to culinary artistry redefined, innovation elevates every moment. Rather than replacing the human touch, it enhances it—shaping unforgettable, one-of-a-kind journeys.
As part of this campaign, we invite all member properties to submit pineapple-themed imagery and share your on-property stories to showcase on social media throughout the week. We want to make it as easy as possible for you to participate and so have shared the deck below to guide you on the range of ways you can get involved which also includes example copy.
We have created a campaign deck outlining the themes, our posting calendar and including guidelines and best practices on how to maximize the visibility of your unique property features with travelers, fellow Preferred member hotels, and the travel community at large.
Download a copy of the Preferred Pineapple Week campaign deck
Following this deck, you will shortly also be sent a collection of templates to be used for stories and in feed posts.
Next steps:
Once you have confirmed how you will be promoting Preferred Pineapple Week on your channels, email the details to AToms@PreferredHotels.com. The earlier you reply to us, the easier it will be for us to plan how best to include your submissions into our brand posts and stories.
