How long does it take to connect an OTA?
Every OTA is a different website that has unique content needs – for rates, room types, and hotel descriptions. Not all OTAs are able to handle all of the revenue management restrictions or policies that are out there. While we hope to get connections done within a week, allow yourself at least 35 days for any new OTA player.
Are there any major OTAs not represented with this tool?
Hundreds of OTAs are represented, in addition to all the “major” OTAs including Booking.com and Expedia.com and their family of sites, as well as Ctrip, Destinations of the World, Agoda, and HotelTonight. Refer to PreferredNet or ask your Director of Revenue Account Management for a complete list.
Do I get improved site placement using this?
Having a direct connection means the OTA has access to all of your inventory – real time. This means that you are naturally placed ahead of other hotels that work through extranets or indirect connections because the OTA is getting more access.
Why should I select OTA Direct Connectivity over an extranet or channel manager?
Extranets require constant updating, taking up valuable time and opening up potential for over/under booking and rate parity issues. While channel managers can be useful, as with any integration, these are never perfect; there are limited revenue management functions and reservation delivery may be imperfect. Direct connectivity is a one-to-one mapping directly to the OTA, allowing for near seamless booking capabilities.