The distribution landscape is evolving faster than ever. Online booking tools and AI are fundamentally reshaping how guests discover and book hotels—often at the expense of your margins and control, and with a negative consequence to your hotel’s asset value. 2026 is a watershed year in distribution. Understanding these shifts—and proactively adapting your strategy—is critical to protecting and growing your commercial performance.
No longer can distribution be passive. To survive, and thrive, you must make intentional and strategic decisions. Read more about this in our white paper.
The good news: we’re here to help.
You are invited to a one-day, in-person workshop at no cost, hosted by industry leaders, designed to help you navigate this evolving landscape.
The all-day agenda covers four areas:
Testimonials
“The class was eye-opening in many ways. What could have been overwhelming was made accessible: Preferred broke the topic down into clear, practical first steps, reassured us we’re not alone in preparing for this major shift, and provided us support and resources.” – Lourdes Quinonez, Dir of Revenue, Cavallo Point
“Very impactful workshop. I’m glad you guys are doing this.” - Cedric Duminil, CRO, Autocamp
“Powerful.” - Ryan Royer, Dir of Revenue, PGA National Resort
Look below to find an event near you and join us to take back control of your distribution!
New York - July 28th and July 30th (Tentative)
Washington D.C. - August 18th
