Best practice tips and suggestions on how to acquire market share against your hotel's competitive set.
CALL CENTERS - If your hotel is in a travel program, it is important to visit ALL dedicated corporate call centers that book these account(s).
BE CREATIVE - If travel is limited, be creative with getting the word out to the Agents that you are in their travel program, for example:
SALES CALLS – It is important to travel to your key cities minimum 2x a year or more to be able to stay visible in the marketplace. We strongly recommend limiting your travel during peak RFP season, which is October to December.
ROADSHOWS/TRADESHOWS/EVENTS - Participate in Preferred Hotels & Resorts Roadshows, tradeshows, and showcase events as appropriate for your hotel.
ACCOUNT RECOGNITION - Implement an “Account of the Month” program, and incorporate the same initiatives as above for your top producer on a monthly basis.
TRAVEL AGENT RATE - Offer a special Travel Agent Rate over shoulder periods or weekends, which includes a mandatory site inspection.
MARKETING OPPORTUNITIES - Take advantage of Corporations’ Intranet Site marketing opportunities, which 90% of Corporations have and welcome. This is usually complimentary and allows your hotel to promote the negotiated rate, value-adds, etc…for one month or longer.
COMPETITION - Keep an eye on your competition by shopping them on a regular basis, as they may be doing something special for the accounts that may outshine your efforts.
REMEMBER, AS THE SAYING GOES…OUT OF SIGHT, OUT OF MIND…